Bey comes through with Adidas to add shoes to her Ivy Park collection for the first time.
Beyoncé is dropping an all new Ivy Park collection in 2020 featuring Adidas sneakers, making this the first time the line will include footwear. Apparently, this Adidas collab has been a long time coming since Bey bought out Ivy Park from now infamous Topshop owner Philip Green last year and declared the team up in April.
“I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
Beyoncé Knowles Carter
“I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.”
BEYONCÉ KNOWLES CARTER
Get into the look…
The Queen B starts with a Retro ’80s shell suit-inspired White upper made from leather. Suede Grey covers the vamp and is accented in the secondary rope laces that are coiled on the heel collar and wrap through the eyestays and around the primary White laces. The White lace guard is made with sharp jagged edges and perforated at the base. Debossed Ivy Park branding sits atop a ribbed White tongue.
Burgundy Three stripes branding is prominent on the quarter panels and splashed on the heel collar under the coiled laces. But the show stealer comes in the form of a single Neon Orange piping accentuating the midsole and rests on a bulky Deep Brown Gum outsole. Admittedly, we don’t know how much these kicks will sell for, but you can bet they wont be available for long. Stay tuned here for more on the latest updates in sneaker news.
Color: White/Burgundy/Grey
Style Code: TBA
Release Date: January 18, 2020
Price: TBA
