Xin nian kuai le! Happy New Year! Check out which brands are starting the Chinese New Year off right.
Gong hey fat choi! “Congrats and be prosperous” this upcoming January as we say goodbye to the Year of the Pig and usher in the Year of the Rat. As well as some amazing Chinese inspired kicks. Here are a couple of sneakers to look forward to this new year.
Onitsuka Tiger “Chinese New Year 2020”
It should be noted, Onitsuka Co Ltd was founded by Kihachiro Onitsuka in 1949 with the goal of using athletic footwear to boost the self-esteem of the war-rocked youth. Rebranded in the early 2000s, sneaker fans will recognize Onitsuka’s kicks not by name but by association. Namely in 2003, Uma Thurman’s character Beatrix Kiddo in Kill Bill. Alongside her now iconic yellow motorcycle suit, she wore Golden Yellow, Black striped kicks; the words “Fuck” and “You” debossed on the outsoles. That’s right, those shoes.
In this case, “Chinese New Year 2020s” Red Satin collar and liner pairs lovely with the matching toned midsole liner, tongue tag insole and budding Red and Gold fireworks on the heel. Blue flowers and accents on the pack panels create a festive contrast. The multicolored thread used for the rope laces may remind sneaker savants of Chinese finger traps we play with as children. Finally the eye catching burning Red insole is glittered with Golden confetti graphics cascading down towards the Onitsuka Tiger branding. You can find them at on the Onitsuka Tiger website and select retailers mid-January.
Nike Air Force 1 “Chinese New Year 2020”
Similarly compared to the Air Force 1 Lunar New Year 2018, AF 1 gives us a White on White upper, allowing the eyes to focus on its gorgeously joyous Swooshes, liner tongue tag and heel stabilizers. Moreover, the left stabilizer appears to have a large “2020” stamped on top white the right is a depiction of the Buddha is his well known Bronzed embodiment. They both rest on a rainbow of flowers enticing the wearer to add an extra bounce to their stride. The collar lining is a rich Blood Red perfectly balanced with the matching tongue branding. We are waiting for updates on release date and pricing.
So how will you bring in the New Year 2020? Make sure it involves staying locked right here for the latest in sneaker news. Want another first look? Click the link below to check our coverage on Yeezy 350 V2 “Yeezreel.”
